In our last blog post, we covered the perks of switching your account to an Instagram business profile. We’re big fans of the extensive Instagram analytics that are provided for free to business profile users and we think you should be too. Since most Instagram users aren’t aware of what they have access to, we’re covering the ins and outs of Instagram insights + how to use them to boost your business. Read on, savvy business owner!
First things first, what are insights?
At this point, you’ve seen a brand host a social media contest, you’ve entered in hopes of winning a sweet prize, maybe a friend has tagged you in a brand’s Instagram giveaway or perhaps you even remember the Red Swimsuit Fiasco.
Hosting successful social media contests are an integral part of building your brand's successful social media strategy. They offer value to your social media followers, build trust and boost hype around your business.
✔️Our favorite social media contest ideas
✔️Our best practices
✔️Social media rules and regulations for your promotions that you must follow for each platform
First things first, in our experience the highest performing contests run when the barriers to entry are low.
It’s unbelievably hard to get people to stop their scroll and click over to your website where they have to sign up or comment on your blog post. It’s possible, but the prize has to be REALLY good (like an HGTV Dream Home, good).
If you're like most people in 2018, you're over here scratching your head about how to get your brand ahead on Instagram. You've tirelessly read up on all the blogs about the latest Instagram Tips, listened carefully to all of the social media experts and consulted with all of your friends.
Well... lucky for you we've been saving up all of Eva Chen's (the Director of Fashion Partnerships at Instagram) tips & takeaways she's been sharing over the past couple months. Read on below and let us know in the comments what stood out most to you.
By Kaitlin Orr for curatedWhen I started my food blog @Carnivorr three years ago, I had no photography experience. I just loved food and wanted to share what I was eating with other food aficionados. At the beginning, my pictures were absolutely terrible. I didn't understand anything about lighting or making food look appetizing. (Don't believe me? Seriously, scroll back on my feed and look at some of my earliest posts!) But as time passed I started realizing which photos looked better and which ones my friends were liking and commenting on more. I'm certainly no expert, but through a lot of trial and error I've learned a lot more about food photography. Here are my top 5 tips for getting the perfect food Instagram shot:(more…)
We are a creative generation, we are a food-obsessed generation, we are a social media-driven/“do it for the gram” generation – it was only a matter of time before the Museum of Ice Cream was born. (Dare we say it was inevitable?) But, hey, no judgements here! If it’s good enough for Beyonce, it’s good enough for us.(more…)
Despite their reservations, most high-end chefs have embraced social media wholeheartedly. Vartan Abgaryan, the chef and partner at 71Above in downtown Los Angeles, says that he has yet to see any real downside to Instagram in his kitchen or dining room. At first, he was charmed when he noticed people tagging their friends to make dinner plans in the comments of the pictures of food, before he realized what a powerful marketing tool was at his disposal and hired someone full time to manage and monitor his restaurant’s Instagram presence.
The announcement of the Instagram algorithm this week has people worried about the future of the platform and what it will mean for their content. Our suggestion is to start thinking about other platforms to incorporate into your social media routine-- enter Snapchat! Whether you're an experienced Snapchat user or new to the platform, we've gathered up some great tips and tricks to enhance your snaps.
It's more than just hype. Here are 5 stat-backed benefits of social media marketing.
As published on Inc.
While the importance of social media marketing is generally accepted, the fact that people don't question its value is all the more reason to think about exactly what its value is. The goals of social media marketing can't be just to gain likes, fans, and retweets. These things are not ends, but means to an end. Social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies. Here are five benefits to social media that business owners need to understand.
We worked with our social media marketing client, The Attic in Long Beach, California to develop a fun, creative marketing collateral project.
It's a fact- everyone loves emojis! Emojis are pop culture staples in today's digital communication world and they're here to stay. Even though Apple just release a series of new emojis with the iOS 9.1 update, we're sad to report that there was no Mac N' Cheetos or Meaty Man Bloody Mary emoji. We took matters into our own hands and designed two emojis based on The Attic's most popular menu items.
This creative marketing collateral created a buzz around The Attic's most viral menu items, encouraged social media engagement and gave their customers creative collateral to become brand ambassadors for The Attic. The designs are now being repurposed on merchandise to create additional revenue streams for the restaurant.
Since you can't add these emoji on your keyboard, we added them to The Attic's blog where users could save the images to their camera roll and use them in text messages to their friends. The announcement of The Attic emojis send 316+ direct hits to The Attic's blog.
Artwork by Ricky Ostendi.