Client, Vartan Abgaryan's (Chef/Partner 71Above) excerpt from Grub Street's Chefs Embrace the Power of the 'Instagram Juggernaut' on why he hired curated to manage his social media presence.
Despite their reservations, most high-end chefs have embraced social media wholeheartedly. Vartan Abgaryan, the chef and partner at 71Above in downtown Los Angeles, says that he has yet to see any real downside to Instagram in his kitchen or dining room. At first, he was charmed when he noticed people tagging their friends to make dinner plans in the comments of the pictures of food, before he realized what a powerful marketing tool was at his disposal and hired someone full time to manage and monitor his restaurant’s Instagram presence. (more…) Read MoreFrom Mac n Cheetos at The Attic to top-secret burrito menus, today you can watch the California Dream Eater passionately and hilariously eat his way through some of Southern California’s best restaurants on behalf of foodies everywhere. Created by Visit California, “California Dream Eater” is an original “eatertainment” series that follows culinary connoisseur Chase Ramsey in his search of dream eats across the Golden State. The program, which launched its pilot season during summer 2015 featuring America’s Farm-to-Fork Capital, Sacramento, has already received more than 5 million video views. “'California Dream Eater’ is an extraordinary stage to showcase some of California’s most sought- after culinary creations,” said Caroline Beteta, president and CEO of Visit California. “Because the program is crowdsourced, we’re really getting an authentic look at what dream eaters everywhere want to sample, and Chase’s hilarious antics keep them coming back for seconds.” - See more at here.
The Attic on California Dream Eater.
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Innovative luxury eyewear brand Jacques Marie Mage (J.M.M.) has partnered with Oklahoma’s finest eyewear retailer Black Optical to create a special-edition spectacle inspired by Oklahoma’s great frontier—home to the venerable Osage Nation, the great Tallgrass Prairie Preserve, and some of the last roaming herds of American Bison.
This cultural heritage is at the heart of this unique collaboration, culminating in the production of the Zephirin, Hatfield and Dealan: American Bison Edition.
The result are historically inspired designs expertly made in Japan and hand-wrapped by Italian artisans in ecologically sourced Bison leather. The bison hide is sourced from buffalo ranches that farm the bison for meat, ensuring that no part of the great prairie animal is left to waste. The leather used displays a distinct pebbled grain, having been shrunk during tanning by over 30% for a superior and stunning texture.
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The Attic on Broadway in Long Beach is featured on the cover of the CHEERS! section in the Press Telegram.
We worked with our social media marketing client, The Attic in Long Beach, California to develop a fun, creative marketing collateral project.
This creative marketing collateral created a buzz around The Attic's most viral menu items, encouraged social media engagement and gave their customers creative collateral to become brand ambassadors for The Attic. The designs are now being repurposed on merchandise to create additional revenue streams for the restaurant.
Since you can't add these emoji on your keyboard, we added them to The Attic's blog where users could save the images to their camera roll and use them in text messages to their friends. The announcement of The Attic emojis send 316+ direct hits to The Attic's blog. Artwork by Ricky Ostendi.Announcement of the emojis:
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Congratulations to Curated Agency client, Spartan Ventures, Inc., on the launch of your new website!
Follow Spartan Ventures, Inc. on social media: Instagram and Twitter- @troopspartan, Facebook, Google+, LinkedIn
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