Hey, Long Beach foodies! The most delicious week of the year in the LBC is rapidly approaching - do you know where you're eating yet? Dine LBC is August 5-13, and here are my top 10 Restaurant Week picks:(more…)
Despite their reservations, most high-end chefs have embraced social media wholeheartedly. Vartan Abgaryan, the chef and partner at 71Above in downtown Los Angeles, says that he has yet to see any real downside to Instagram in his kitchen or dining room. At first, he was charmed when he noticed people tagging their friends to make dinner plans in the comments of the pictures of food, before he realized what a powerful marketing tool was at his disposal and hired someone full time to manage and monitor his restaurant’s Instagram presence.
From Mac n Cheetos at The Attic to top-secret burrito menus, today you can watch the California Dream Eater passionately and hilariously eat his way through some of Southern California’s best restaurants on behalf of foodies everywhere. Created by Visit California, “California Dream Eater” is an original “eatertainment” series that follows culinary connoisseur Chase Ramsey in his search of dream eats across the Golden State.
The program, which launched its pilot season during summer 2015 featuring America’s Farm-to-Fork Capital, Sacramento, has already received more than 5 million video views. “'California Dream Eater’ is an extraordinary stage to showcase some of California’s most sought- after culinary creations,” said Caroline Beteta, president and CEO of Visit California. “Because the program is crowdsourced, we’re really getting an authentic look at what dream eaters everywhere want to sample, and Chase’s hilarious antics keep them coming back for seconds.” - See more at here.
Innovative luxury eyewear brand Jacques Marie Mage (J.M.M.) has partnered with Oklahoma’s finest eyewear retailer Black Optical to create a special-edition spectacle inspired by Oklahoma’s great frontier—home to the venerable Osage Nation, the great Tallgrass Prairie Preserve, and some of the last roaming herds of American Bison.
This cultural heritage is at the heart of this unique collaboration, culminating in the production of the Zephirin, Hatfield and Dealan: American Bison Edition.
The result are historically inspired designs expertly made in Japan and hand-wrapped by Italian artisans in ecologically sourced Bison leather. The bison hide is sourced from buffalo ranches that farm the bison for meat, ensuring that no part of the great prairie animal is left to waste. The leather used displays a distinct pebbled grain, having been shrunk during tanning by over 30% for a superior and stunning texture.
We worked with our social media marketing client, The Attic in Long Beach, California to develop a fun, creative marketing collateral project.
It's a fact- everyone loves emojis! Emojis are pop culture staples in today's digital communication world and they're here to stay. Even though Apple just release a series of new emojis with the iOS 9.1 update, we're sad to report that there was no Mac N' Cheetos or Meaty Man Bloody Mary emoji. We took matters into our own hands and designed two emojis based on The Attic's most popular menu items.
This creative marketing collateral created a buzz around The Attic's most viral menu items, encouraged social media engagement and gave their customers creative collateral to become brand ambassadors for The Attic. The designs are now being repurposed on merchandise to create additional revenue streams for the restaurant.
Since you can't add these emoji on your keyboard, we added them to The Attic's blog where users could save the images to their camera roll and use them in text messages to their friends. The announcement of The Attic emojis send 316+ direct hits to The Attic's blog.
Artwork by Ricky Ostendi.
Spartan Ventures is a strategic venture capital partnership firm with a focus on fast-tracking value for creative entrepreneurs and innovative products. Combining the perceptive vision and awareness of our seasoned team, we identify strengths in businesses that meet unmet consumer needs and then act as investors that add real value. We provide both capital and business expertise to decrease risk, enhance product development and secure successful exit(s). Spartan Ventures fills an important funding gap for businesses of all sizes, making investments of time, money and high-level consultation over the life of an investment. The firm hascollaborated with more than 30 seed or early-stage companies, nearly half of which have already realized successful exits, such as acquisitions, IPOs, partnerships and other liquidity events.