Since Instagram first rolled out the new business profile in June of 2016, there’s been a lively debate on Instagram Business Profile vs. Personal Profile.
We’re breaking down the differences between a personal and business account to help you decide what’s best for your business. Let’s dive in…
Instagram Personal Profile vs Business Profile
At a very basic level, the biggest difference is it help Instagram and users decipher whether your account is for personal use or if it’s associated with some type of business. Below is a list of features available to Instagram business profiles.
Instagram Business Business Tools
✔️Ability to add Email, Phone (call OR text), Reservations, Directions contact options. This is VERY valuable tool that allows customers to get in touch with you directly with the tap of a button. (From personal experience, I used the “Directions” button while traveling numerous times.)
✔️Analytics– this is a BIG one and we promise we’ll give you a thorough run down in an upcoming blog.
- Post Performance: discovery (where your views came from), interactions people had on your post, profile visits
- Story Insights
- Days & Times your audience is most engaged
- Audience Insights (gender, age range and location)
- Website Clicks
- Profile Visits
✔️Promoted Posts- sponsor your content to reach a wider audience
Ultimately, switching to a business profile helps you better understand your audience so that you can adjust your content accordingly and grow your following. And that’s just good business.
Getting started with an Instagram Business Profile
So, you’re ready to make the switch? Here’s a step by step guide to convert your personal Instagram profile to a business profile:
- Visit your profile (make sure your profile is public!)
- Tap the gear icon in the upper right hand corner to access account setting
- Tap “Switch to Business Profile”
- Tap “Continue as” to connect to your Facebook account (you can connect one Facebook page to your business profile, than you can easily share Instagram content to Facebook directly from the app) NOTE: If it doesn’t come up as an options, make sure you are listed as an admin in the setting menu on the business page on your Facebook
- Tap “Next” and Instagram will auto populate business information from your Facebook page IMPORTANT: Make sure you have a phone number, email and address listed so customers can get in touch!
- Edit anytime from the setting menu!
That’s it! Happy grammin’ ✌️Stay tuned for our next post where we take a deep dive into analytics.